Cassie Wallender

Cassie has been an effective senior contributor and team manager in both product and design for several successful startups (iLike, acquired by Myspace for over $20m in 2009, and Appature, acquired by IMS Health for over $100m in 2013). As a strong believer in utilizing data to solve design problems, her empathy and user research champion an accurate “voice of the user” perspective to achieve product-market fit.